Many social media networks like Facebook, Myspace, linkedIn and Twitter have built massive viral audiences, creating an opportunity for marketers to reach billions of users around the world at a moments notice for little or no cost. This remarkable viral marketing (word of mouth) is changing the rules of traditional marketing and online advertising for the better. These networks offer engagement, communication and an experience for our customers that would have otherwise would have been difficult to create and extremely expensive with traditional advertising. The innovation of social media networks have elevated the value of your network, your friends, your interactions and your influence for our businesses and our customers. Marketers around the world are finding ways to tap into these networks by crafting new campaigns integrated with Twitter and Facebook, seeking and listening to customer feedback more than ever before. They realize the power and influence of a post or a tweet and the effect that people can have on buying behaviors. So, I ask you…what is your social media strategy for the next 30, 60, 90 days? Are you integrating your campaigns with Youtube, Flickr, Facebook, Twitter and LinkedIn? Now is the time to get started. Create your social media experience by engaging, interacting and communicating today. Here are a few of my favorite success stories to inspire your own and then tell me all about your success stories.
JetBlue’s successful campaign launched on Twitter that sold out of their “All You Can Jet Pass for $599″ in 36 hours.
Why Starbucks is the top brand on Facebook.